Your Success Is Our Success.

Understanding your story and your vision is essential to creating a strategy and roadmap for your business in Japan and Asia. With Yengage, you can ensure your app remains true to its roots while crossing borders and all messaging to the market is consistent with you and your image.

Strategy

Strategy before tactics. Always.

  1. Instead of going straight to tactics, we start with understanding your goals. We look at where you are and where you want to go.
  2. Based on your goals and our market knowledge, we design the best strategy to get there.
  3. Finally, we look at the media selection, which creative strategies to use, and the best way to run operations.

Marketing

More Than User Acquisition. We do Marketing Integration.

Making users understand the content of your app can be done with just localization. Making users build a connection and understand the nuance of your game requires culturalization. We culturalize your marketing campaign to build not just short term but long term success for you in the Japanese market.

Your campaign, culturalized.

We deep dive into your vision and values. Then we design creative that is culturally relevant and effect to your target users. We can even help with App Store Optimization (ASO) to ensure a consistent look and feel across your assets. Mobile user acquisition campaigns experience increased conversion rates compared to simple localization of assets.

Influencer Marketing + Integration

Our team works together with Japanese Youtubers and other social influencers to maximize your chance to success, whether the goal is to drive brand awareness or net new installs. We even help with PR in Japan and with pre-registration campaigns giving your game the best chance at discoverability.

Analytics

Kaizen is more than doing. It’s a way of living.

Your partner needs to have a pulse on an ever-changing market. We leverage our team’s substantial experience AND data from years of working on campaigns to make sound data-driven decision making. We continuously learn, we constantly adapt, we always strive to improve. In other words, we live kaizen.

One example of living kaizen is our ad creative optimization. Our team continuously cycles through PDCA or Plan, Do, Check, Adjust (or Act) for every campaign they touch. Our dedication and technology enable us to cycle through PDCA faster and more accurately.

Media

Every situation is different. So are we.

We represent the largest media buyer in Japan, but as a startup in the US, we use a Western-style approach to business. That means that while we can leverage the full capabilities of Japanese advertising agency, we can provide services and plans traditional agencies just simply can’t. Our extensive experience in performance marketing for mobile games means we understand the unique challenges foreign studios face in Japan.

Contact Us

Interested in hearing more about what we can do for you? Send your questions to us at Yengage here info@yengage.net. We'll get back to you as soon as we can!

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