WeWork Buys Meetup, Chance for Strong Synergies After Acquisition
Yengage’s take as a WeWork community member on the latest news from the WeWork CEO himself: WeWork buys Meetup.
WeWork Buys Meetup!
As a strong brand advocate, I wanted to add in my thoughts on the acquisition.
WeWork vs. Meetup’s Mission Statements
Having gone to several Meetups and WeWork hosted events (plus having hosted our own event), I can say that there is an obvious synergy between the two companies. WeWork’s Mission Statement is, “To create a world where people work to make a life, not just a living.” You see this embodied in their slogan, “Do what you love,” which is plastered on all of their branded materials, stickers, hallways, etc.
This aligns with Meetup’s mission statement. Though quite a bit longer, “Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities.” Meetup for me was a place to meet new people in a safe environment. Whether it was finding like-minded individuals with shared hobbies or networking for business development, Meetup was also the first place I checked when I first started out my latest career change.
Both companies strongly believe in creating a better working life. Adding in the natural synergy of event space (free for WeWork members) and events (from Meetup members), there is room for both companies to grow and expand. Also, WeWork has their own built in network and community–I can see them potentially syncing the two networks somehow down the line. In addition, if WeWork buys Meetup, maybe existing WeWork members can get free benefits on Meetup? What about one free event listing per month? One can hope…
Plus, I’m sure WeWork loves the vast network of new potential members (and their data) who may eventually need a workspace of their own. 😉