Mobile Card Game (CCG) In Japan: User Acquisition Case Study
Our user acquisition team improved a mobile card game (CCG)’s existing user acquisition campaign in Japan through a mix of proprietary ad tech and market experience.
TLDR; Our user acquisition team improved a mobile card game (CCG)’s existing user acquisition campaign in Japan through a mix of proprietary ad tech and market experience.
Improve Existing Campaign For Mobile Card Game In Japan
Our mobile games user acquisition team received a request to improve an existing campaign for a large foreign mobile card game. This game already had high-quality localization of its content into Japanese, essential for user retention from our experience. The previous agency managed all of the digital user acquisition of the campaign for this mobile card game. However, the customer was not satisfied with the results and asked for our help.
Higher Quality Clicks = Higher CVR, Lower CPI For Mobile Card Game
Combined with the culturalized creative from our team, we were able to experience higher quality clicks (measured from a lower cost per acquisition, CPA) at a lower cost per install (CPI). The end result was a happy customer and happy team Yengage! ^_^
Quicker Optimization And Change Up The Media Mix
Right away our team found some inefficiencies in how the existing social media campaigns were being run. To fix this, the team leveraged our own proprietary ad tech, Sherpa. (As an official Facebook and Twitter partner, we use their API to create this software.) Simply put, Sherpa shortens the creative optimization time for Facebook and Twitter. Furthermore, we mixed up with the local ad networks with a renewed focus reducing CPI while keeping other KPIs constant, such as retention and in-game purchases.